About the Organisation
The South African Guide-Dogs Association for the Blind provides services to enhance the lives of visually and physically impaired individuals, and children with autism.
About the Job
The Regional Marketing Manager will deliver on the Region’s marketing and fundraising strategy, plans and income growth, and raise the profile of SA Guide-Dogs Association amongst key external audiences. The incumbent must be comfortable with day-to-day marketing activities, as well as thriving with tight deadlines and delivering challenging fundraising goals.
Key Responsibilities
Strategy and Planning:
Research market trends and competitors in the NPO category to contribute towards national marketing strategy
Develop regional strategies and tactics to boost GDA awareness and fundraising potential in line with the national marketing strategy
Establish regional marketing goals and fundraising targets based on national goals/objectives, past performance and regional market forecasts
Campaign Management:
Planning and execution of assigned National Campaigns in partnership with Head of Marketing
Planning and execution of Regional - Cape Town – campaigns with input from Head of Marketing
Deploy successful marketing campaigns from ideation to execution
Content Management:
Produce valuable, engaging content for PR, website and social media platforms that attracts and converts our target groups
Provide opportunities and recommend innovative use of Digital/new media activities in accordance with the POPI Act (SMS, MMS, YouTube, Facebook, Twitter, Instagram etc.)
Strategic relationships and partner with key media players
Maintain and grow a network of media contacts to leverage all marketing PR opportunities across all media channels
Maintain regional marketing PR/Media contact list and nurturing those relationships
Create compelling, newsworthy stories that amplify PR exposure of GDA, our campaigns and activities
Tracking and Reporting:
Track marketing activity and provide regular updates to management
Measure and report on the performance of marketing campaigns (financial and execution performance)
Manage the budget of marketing campaigns and ensure the budget spend is delivering a return on investment
Trusts, Bequests and High-Value Donors:
Working with Head of Fundraising & Head of PR on Trusts and Bequests where necessary
Ensure that the regional database remains up to date
Maintain relationships with CPT high-value donors and bequesters.
Requirements
Bachelor’s degree in marketing, business or a related field; or equivalent work experience
Demonstrable experience in marketing, promotions and event management, together with potential and attitudes required to learn
Proven experience in identifying target audiences and creatively devising and leading multi-channels marketing campaigns that engage, educate and motivate financial contributions
Marketing: strategy, media channels, social media & digital, client relationships, creativity, adaptability, creative writing, interpersonal communication, detail orientated, budgeting, organisation, multi-tasking and problem-solving
People management: able to build trust-based relationships; clearly communicate requirements, tasks and success measures; present visions and ideas to inspire others; knowing when and how to attribute credit
A sense of aesthetics and the love for great copy and emotive storytelling in communication
Up-to-date with the latest trends and best practice in effective charity marketing
Superb leadership, communication and collaboration abilities
Strong time management and organisational abilities
Valid driver’s license essential
To apply
Must be legally eligible to work full time in South Africa and work full-time in office.
In order to apply, email your application by Friday 24th November 2023 to tracy@actionappointments.co.za - send your completed AA bio form, letter of motivation and updated CV (all in MS Word format).
About the Organisation
The South African Guide-Dogs Association for the Blind provides services to enhance the lives of visually and physically impaired individuals, and children with autism.
About the Job
The Regional Marketing Manager will deliver on the Region’s marketing and fundraising strategy, plans and income growth, and raise the profile of SA Guide-Dogs Association amongst key external audiences. The incumbent must be comfortable with day-to-day marketing activities, as well as thriving with tight deadlines and delivering challenging fundraising goals.
Key Responsibilities
Strategy and Planning:
Research market trends and competitors in the NPO category to contribute towards national marketing strategy
Develop regional strategies and tactics to boost GDA awareness and fundraising potential in line with the national marketing strategy
Establish regional marketing goals and fundraising targets based on national goals/objectives, past performance and regional market forecasts
Campaign Management:
Planning and execution of assigned National Campaigns in partnership with Head of Marketing
Planning and execution of Regional - Cape Town – campaigns with input from Head of Marketing
Deploy successful marketing campaigns from ideation to execution
Content Management:
Produce valuable, engaging content for PR, website and social media platforms that attracts and converts our target groups
Provide opportunities and recommend innovative use of Digital/new media activities in accordance with the POPI Act (SMS, MMS, YouTube, Facebook, Twitter, Instagram etc.)
Strategic relationships and partner with key media players
Maintain and grow a network of media contacts to leverage all marketing PR opportunities across all media channels
Maintain regional marketing PR/Media contact list and nurturing those relationships
Create compelling, newsworthy stories that amplify PR exposure of GDA, our campaigns and activities
Tracking and Reporting:
Track marketing activity and provide regular updates to management
Measure and report on the performance of marketing campaigns (financial and execution performance)
Manage the budget of marketing campaigns and ensure the budget spend is delivering a return on investment
Trusts, Bequests and High-Value Donors:
Working with Head of Fundraising & Head of PR on Trusts and Bequests where necessary
Ensure that the regional database remains up to date
Maintain relationships with CPT high-value donors and bequesters.
Requirements
Bachelor’s degree in marketing, business or a related field; or equivalent work experience
Demonstrable experience in marketing, promotions and event management, together with potential and attitudes required to learn
Proven experience in identifying target audiences and creatively devising and leading multi-channels marketing campaigns that engage, educate and motivate financial contributions
Marketing: strategy, media channels, social media & digital, client relationships, creativity, adaptability, creative writing, interpersonal communication, detail orientated, budgeting, organisation, multi-tasking and problem-solving
People management: able to build trust-based relationships; clearly communicate requirements, tasks and success measures; present visions and ideas to inspire others; knowing when and how to attribute credit
A sense of aesthetics and the love for great copy and emotive storytelling in communication
Up-to-date with the latest trends and best practice in effective charity marketing
Superb leadership, communication and collaboration abilities
Strong time management and organisational abilities
Valid driver’s license essential
To apply
Must be legally eligible to work full time in South Africa and work full-time in office.
In order to apply, email your application by Friday 24th November 2023 to tracy@actionappointments.co.za - send your completed AA bio form, letter of motivation and updated CV (all in MS Word format).
