About the Organisation
Jobs That Make Sense (JTMS) is an innovative platform developed by the international organization makesense, dedicated to advancing the sustainability transition in Southeast Asia by connecting individuals with impact-driven job opportunities. Our mission is to empower people to thrive professionally while contributing to a just and equitable future.
Launched in France in 2014, JTMS quickly became the country’s leading Impact job board. In 2024, we expanded into Southeast Asia, now serving over 17,000 monthly job seekers and supporting more than 1,000 impact employers.
Our makesense Asia team is made up of 20 passionate impact-driven professionals, based in Manila, Jakarta, Bangkok, and Singapore. Of these, 5 are focused on the development of JTMS Asia, with support from over 15 incredible colleagues in Paris.
This role will be part of the Climate Communications Fellowship (CCF), an initiative by the Tara Climate Foundation, in partnership with IREX. The fellowship is to enable experienced communications professionals to transition to the climate nonprofits in Asia that are working towards a just energy transition. In addition to the position with JTMS, fellows will be part of a broader cohort that will undergo training on environmental and climate change issues, coaching and leadership development, and will form a network of likeminded professionals in Asia. Travel within Asia for a launch convening will be required. Tara Climate Foundation is a regranter supporting a diverse group of over 350 partners in 13 countries to accelerate Asia’s clean energy transformation and IREX is a global non-profit that has supported more than 50,000 Fellows over 50 years.
About the Job
JTMS Asia, being a recent initiative by makesense Asia, is opening a Senior Marketing Manager, Climate Jobs role to lead our marketing team composed of 2 incredible talents (a Digital Marketing and Traffic Officer & a Social Media Officer) and significantly scale our climate jobs efforts in the region.
As we are still in the building phase, we’re seeking someone who thrives on the challenge of creating, experimenting, and growing a team from the ground up!
jobs_that_makesense operates like a marketplace, acting as the meeting point between two audiences that share a common aspiration: the desire to make an impact and drive change. We expect you to always maintain a focus on balancing supply and demand, seamlessly shifting between B2C and B2B approaches based on the priorities and goals of each quarter!
Key Responsibilities
Market Analysis and Audience Understanding
Deepen our understanding of the evolving audience and its long-term behaviors.
Analyze market trends, competitors, and emerging habits to identify sectoral, geographic, and demographic development opportunities.
Understand the needs and expectations of employers to refine messaging and enhance key touch points across the user journey.
Brand Awareness & Acquisition
Identify, implement, and optimize the most effective channels for building JTMS’s brand awareness (partnerships, KOL collaborations, lead magnets, ads, events, email campaigns, etc.) among the climate sector in Southeast Asia particularly in the Philippines, Singapore, Indonesia and Thailand that are our top countries .
Own the entire marketing action plan and collaborate with teams (partnerships, CSM, operations) to execute across identified channels.
Content and Communication
Collaborate with the Partnerships and Customer Success teams to create engaging and relevant content for potential employers, including case studies, blog articles, white papers, and webinars.
Effectively communicate the platform’s value proposition to target audiences.
User Acquisition
Define and implement a 360 marketing strategy that includes SEO, SEA, CRM, social media, events, PR, and other relevant channels.
Optimize marketing efforts for maximum ROI and alignment with our quarterly goals.
Develop strategies to improve job posting rates from existing recruiters by identifying key moments to engage and retain them.
Product Marketing
Design and test marketing messages for various product features.
Create effective landing pages for different offers (job seekers, green companies, training programmes).
Continuously improve key performance indicators for training catalogs and recruiter spaces.
Data & Reporting
Generate and share reports with the team on acquisition and conversion metrics using tools like Google Analytics & Matomo
Monitor the performance of marketing actions and manage detailed reporting to guide decisions.
Leadership & Coordination
Set and track OKRs for growth and performance.
Lead and coordinate the marketing and comms team
Manage the marketing budget and plan for future resource needs.
Requirements
Minimum of 7 years of experience in marketing
Nice to have: experience with job platforms and/or B2C marketplaces
You are a master of digital marketing tools and techniques such as:
o SEO Tools:
§ Expertise in using tools like SEMrush, Ahrefs, or Moz for keyword research, competitor analysis, and backlink building
§ Understanding of on-page and off-page SEO best practices
o Google Ads:
§ Proficiency in creating and managing search and video campaigns
§ Knowledge of keyword research, bidding strategies, ad targeting, and performance optimization
§ Experience with Google Analytics and Google Tag Manager
o Meta & LinkedIn Ads:
§ Familiarity with Facebook, Instagram, and LinkedIn advertising platforms
§ Ability to create targeted ad campaigns and optimize for conversions
In-depth knowledge of technical web marketing (ROI, traffic, partnerships)
Branding and Communications are among your top skill sets:
o Expertise in defining and developing a long-term, cohesive brand vision, strategy, and positioning that aligns with business goals
o Skilled in crafting engaging and authentic narratives that build trust, foster loyalty, and emotionally connect with target audiences
Regional knowledge: strong familiarity with digital usage trends in Southeast Asia particularly for our top 5 countries
Hands-on experience managing campaigns and generating analytics reports
Expertise and passion for data analysis and data management tools
Strong market analysis skills
To apply
To apply, email your application by Friday 06th December 2024 to callum@actionappointments.co.za
